Designing collateral for hundreds of law firms that could be tailored to suit individual practices while maintaining a polished, professional aesthetic. The project included cover and end sheets, ad banners, an A5 advert, app icons, and app login screen designs.
Each element was crafted with precision, according to each law firm's own brand guidelines (in a lot of cases, we had to make them rudimentary guidelines ourselves based on their websites and social pages in order to design their packs) to align with the formal nature of the legal profession. The designs balanced customisation options for individual firms with a unified look that reflected credibility and trustworthiness across the board.
The app icon and login screen design carried the same attention to detail, ensuring a seamless digital experience that felt aligned with the other assets. This project demonstrated my ability to design scalable, professional collateral that catered to diverse clients while upholding consistent quality and brand identity.