Creating the brand guidelines for Perfect Portal was an exciting opportunity to craft a unified and memorable identity that reflected the company’s innovative spirit and customer-centric focus. My goal was to build a comprehensive guide that empowered the team to maintain a consistent brand voice and visual style across every platform. Starting with colour choices, I carefully selected a palette that struck the perfect balance between professionalism and approachability — vibrant yet grounded hues that conveyed both energy and trust. Typography was chosen to be modern, clean, and highly legible, reinforcing the brand’s forward-thinking identity while ensuring clear communication.

Beyond visuals, I defined the tone of voice to capture Perfect Portal’s friendly yet authoritative personality. This included guidelines for content that would speak confidently to industry professionals while remaining welcoming and accessible to all audiences. To bring the brand to life, I developed mockup styles for various applications, from website interfaces to marketing materials. Every element was designed to ensure the brand remained recognisable and impactful, no matter the medium - evident in a later project which brought their website to life with my animations (linked below).

The final brand guidelines became a toolkit for growth — not just a set of rules, but a creative framework that empowered Perfect Portal to tell its story consistently and compellingly. Seeing the brand come together and resonate in the market was a proud moment that showcased the power of thoughtful design.