Logo design and branding project for a logistics company, shaping the creative direction from the ground up. Solo designer at a start up, responsible for all aspects of design, from branding to product.

The challenge was to develop a cohesive visual identity that captured the company’s core values of reliability, innovation, and efficiency, while setting them apart in a competitive market. I crafted a comprehensive pack that included logo design, colour palettes, typography, and brand guidelines, ensuring a consistent and professional look across all customer touchpoints. Every design element was carefully chosen to reflect the company’s dynamic yet dependable nature — bold colours to convey strength and trust, clean lines for clarity, and modern typography to signal forward-thinking innovation.


The result was a versatile branding toolkit that not only elevated the company’s image but also provided a strong foundation for future marketing materials and communications. Seeing the brand come to life was a rewarding reminder of design’s impact in shaping perceptions and building connections.