Having purchased the Pact advent calendar for my partner (BIG winner - definitely recommend!), I became frustrated with the fact the their UX fell short. So I took it upon myself to create an app to accompany it, which allowed users to rate their coffee as each day passes. At the end of the 25 coffees, they have collated a summary of what kind of coffee flavours, acidities, and much more - learning more about the kinds of coffees they like with the added ability of purchasing more directly from the app. Not only would this increase customer loyalty through repeat purchases and coffee recommendations, but they can also order more of their favourites!